SOCIAL MEDIA WORK

SOCIAL MEDIA WORK

Howard Station

Social Media Marketing Manager

January 2024 - Present

Since January 2024

  • Follower Growth: Increased by 475% (from 432 to 2,845 followers)

  • Engagement Rate: Increased by 120% (total account views is +100k for previous 90 days)

  • Average Likes per Post: Increased from 12 to 85

  • Average Comments per Post: Increased from 1 to 9

  • Reel Performance: 95% increase in average views; top-performing reel reached over 5,000 views

  • Posting Frequency: Maintained consistent cadence of 3–4 posts per week

Successful Reels

At Howard Station, we’ve strategically used Instagram Reels to showcase our brand personality and vibrant atmosphere. By incorporating humor, relatable content, and behind-the-scenes moments, we’ve created a social media presence that feels authentic, entertaining, and true to the spirit of the restaurant.

2.2k views, 60 likes, 8 shares

4.3k views, 150 likes, 12 shares

4.8k views, 160 likes, 17 shares

4.9k views, 55 likes, 10 shares

5.1k views, 94 likes, 9 shares

3.5k views, 90 likes, 35 shares